An entrepreneurial gathering of purpose-led business people this month at our favourite city casual venue – Tom Tom. “Facebook Ads that Don’t Suck” was our speaker topic, featuring Vincent Lei & Leo from SMT Business Media. This month our business builders consisted of approx 1/3 first-time attendees, the majority of the group in early stage or imminent launch with a number of established consulting style businesses, product creators, and BDMs.
This month’s presentation focused on giving a generous number of useful tips about the process of getting the best value out of Facebook and included audience selection, use of lead-magnets, split-testing, ad tuning taking a holistic ‘campaign’ approach and retargeting.
There are a number of specific techniques that should be employed to maximize reach within your target demographic. Vincent Lei and his team added experience through their presentation and case study. Businesses are looking to Facebook to get their products and solutions introduced to audiences. The potential audience is millions, but the expert tricks are employed to make sure the audience that sees your advert are the ones with the highest likelyhood of going further and entering your marketing funnel.
Socially we fostered the opportunity for people from manufacturing, digital marketing, personal coaching, accountancy, language & culture learning, comprehensive DNA testing, personal fitness & training, communication skills training, Google cloud and suite expertise, website development, delivery & management, International employment, custom software development, sales and business development, business & personal insurance and many more.
Founded through Meetup, Business Strategy NZ is a fast-growth business networking community focused on connecting purpose-led entrepreneurs and businesses. Everything we do, we do because we believe that it is the creation of effective interpersonal connections that ignite growth of businesses and the communities they serve. We enable and nurture this mission by providing a platform – your Platform for business leaders to be able to share their passions, expertise & experience with our like-minded community and grow mutual business. We’d love you to get involved!
