Review – April Social Meetup

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Review – April Social Meetup

190416 ABS Social Meetup CBD - Get to the Top of Google Search

“Be genuine, be relevant, provide good information and get people to want to come back.”

At our April BSN Social Business Networking Katharine Halberg, digital Strategist shared a number of very practical, very real dos and don’ts for our audience.  Catherine also covered the concept of ‘position zero’, Google My Business, and the effect that having a site which is mobile / touch optimized can have on creating great user engagement.

When it comes to achieving a high rank on google, you are in for the long term. Contribute to your site. Link and link-back from genuine business partners and focus on delivering a website which is as ‘Human centric’ as possible.

Katharine's Top Tool Pics

  • Google Search Console – for identifying error pages and indexing your website
  • Google Analytics – to analyse website traffic and to understand bounce rates
  • Google Keyword Planner (part of Google Ads) – for keyword research
  • Ubersuggest – keyword research and to spy on your competitors
  • Screaming Frog – to check for error (404) pages and to identify what pages are missing meta titles
  • Google My Business – for business listings (includes the map)
  • Google Page Speed insights – for mobile compatibility and page load times

Winner of our book giveaway, picking up a free copy of How to Get to the Top of Google Search, Signed by Richard Conway.

A few of the industries represented at this months meetup:

  • Search Engine Optimisation
  • Finance
  • Scaffolding
  • Niche marketing
  • People Management
  • Social Enterprise
  • Website Development
  • Import / Export
  • Accounting & Bookkeeping
  • Negotiator

Business Networking – Whether you want to expand your network, seek mentoring or peer input for your ideas, or develop your people meeting & communication skills, we provide a great platform for you to help you improve and connect with other purpose-led entrepreneurs.

Come along to our next event and find out more.