How to Get Yourself Out There
Business Strategy Networking Mar 2021
KAtherine Steffensen, Monique Bradley & Pete Ward
How to Get Yourself Out There Business Strategy Networking event was out first 2021 event out of lockdown in the CBD. Great to be back with #inperson #meetup and the opportunity to reconnect with like-minded business people and meet many new. Our speaker topic was marketing and the audience was treated to two insightful talks going all the way from preparation and strategy to actively getting into the marketplace to share your company purpose with your community and customers. Lots of incredible advice from our speakers Katherine Steffensen, Monique Bradley and Pete Ward. Below you will find presentation resources, followup information, and videos of our live presentations. Get involved! See you at our next #meetup!
See this evenings presentations:
Monique Bradley & Pete Ward
Yourfix Communications Talk notes
Why is video so helpful?
There’s a number of reasons why origin videos, advertorial and infomercial or demonstration style content is important: both for people and for the ‘Googleverse’.
- Search Engine Ranking: It’s important to understand that Google can’t see pictures or video content, however it can use your titles and video descriptions for SEO purposes. Google also favours video content because of its ability to create greater levels of engagement and longer screen times, and is likely to rank it higher in search than just a blog post on its own. FYI: Video increases organic search traffic on a website by 157%. (Conversion XL)
- Engagement: Video content is a way to humanise a brand, show the heart and soul, and showcase your key point of difference from your competitors, while creating an opportunity for people to engage with you before they ever actually meet you in real life or visit your business or showroom. In fact, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)
- Leads: This is a no brainer. By being helpful and giving value, it’s inevitable that people will see you, like what you have to say and want to get in touch. To support that, 93% of brands got a new customer because of a video on social media. (Animoto). Check out the link to learn more.
- Multi funnel uses: And this is one of the reasons why we love it. Video can be used successfully throughout all stages of your sales funnel. We always encourage our clients to try the different types of content as mentioned earlier in this blog to ensure you cater for your ideal clients needs at all stages of the buyer journey. Plus, once you’ve got your messaging clear and you’ve created great content, which is helpful, you can use it across multiple platforms as well, giving you even greater market saturation.
It’s worked really well for us AND our clients and if you’re not sure where to start? Send us an email and get in touch!
1: Know your Why – what are you here to do, and why
2: Create core values to underpin your business
3: The power of a Persona
4: Developing messaging that connects, excites, converts
5: Tying it all together for growth.
My talk was part my personal experience over the last few months and part what we’ve done with clients with great success.
Having bought a business I hadn’t really identified my why or my values, and it was hugely beneficial to go back and realise that my why was actually way bigger than I realised – and it’s not about the $$.
End result? I happier me, clarity on our business direction, and easier to figure out our messaging (still a work in progress I must say).
Business People at the Business Strategy Networking Event
Professional speaker who speaks on sales, communication and resilience for audiences big and small
Membership Nurture Specialist
Websites big or small, give Zesty a call!
TV Presenter & webTV host, content creator, product demonstrator, voiceover artist, advertising executive
We help entrepreneurs and businesses make greater impact in their digital world. We are a knowledge company, helping transform you and your business into the best you can …
Business Focused Solutions!
Leverage Marketing to aligning purpose, passion and performance for growth
Business Networking – Whether you want to expand your network, seek mentoring or peer input for your ideas, or develop your people meeting & communication skills, we provide a great platform for you to help you improve and connect with other purpose-led entrepreneurs.
Come along to our next event and find out more.