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I advise companies who are pitching to and negotiating with companies who are larger and more successful and hold the advantages. As an example, I work with companies that are looking to expand to foreign markets and companies that are pitching to large clients, partners and investors.
I advise companies how to project strength and certainty, particularly when they are engaging with companies who are larger and more successful and hold the advantages. In particular, I advise a company’s best people on generating respect, authority and trust so that they win not only the business that they should win but also the business that no-one expects them to win.
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